• A$150

• 229 designs

• 68 designers

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Logo Design Brief

Aspire Plumbing & Gas are a small family owned business. We have a great reputation amongst locals and receive weekly online reviews from our clients. Our main target market is , approx 70% residents ('mums and dads') and the balance split between real estates, strata managers and facility management companies. We are seeking an eye-catching, trendy and memorable logo. We DON'T want anything gimmicky or tacky. The font needs to be clear and easy to read - especially in traffic as our vehicles drive past. We would like something that can be easily transferred to two-colour black and white version as well as full colour (thinking a maximum of 3 colours?). We are open to colours, but leaning towards Orange, Blue and Grey.

The final design should convey thoughts of trust, attention to detail and professionalism.

I have attached our current logo. We DONT like it because it seems a bit old fashioned (very 90s), difficult to read "Aspire" because of the cursive font. Bolder font would probably be easier to read. The colours also seem a bit boring, as blue is very typical in our industry.

We would ideally like our logo to incorporate a symbol or icon that we could eventually use as an identifier for our company. Some examples of what we fine appealing is the Vodafone Comma ( , ), or the Bosch symbol, Apple, etc.

Target Market(s)

70% Home Owners (typically the mother / housewife is our main contact and the person who is most likely to write a review for us online),
30% Real Estates, strata managers or facility managers

Industry/Entity Type

Plumber

Logo Text

Aspire Plumbing & Gas

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An easy to read font
• Eye catching and memorable

Nice to have

• A symbol / icon that could be used as a key identifier for our business brand (eg. Vodafone's comma, apple's icon, the Bosch symbol, etc)

Should not have

• Nothing tacky or gimmicky - no cartoon plumbers, etc.
• No cursive fonts

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Files

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