• US$270

• 71 designs

• 26 designers

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Icon Design Brief

We need a new icon for our iOS/Android app "Simple Weight".

"Simple Weight" is a weight recording app for iOS and Android.

The first version was released in Feb 2011, and it's been downloaded over 5 million times worldwide, mostly in Japan, China, Taiwan, and South Korea.

It was awarded as "App Store Rewind 2011" by Apple in the Korean App Store.

It's also well known as "the bear's diet app" after the bear character in the icon and in the app.

iTunes App Store:
https://itunes.apple.com/app/id418785500

Google Play Store:
https://play.google.com/store/apps/details?id=jp.awaresoft.simpleweight


[Background]

The current app icon was designed in 2011, and we've been using the same basic design for the last 7 years. Many of the long term users still love it, but apparently the design trend has been changed a lot in the past 7 years and now we think it's time to move on to completely new design to catch up with the modern design trend and attract more new users.

[Requirements]

The icon must:

- be Simple, Modern, and Friendly
- represent what it is and what it does at a glance
- contain the symbolized bear character in somewhere. More abstract shape may match the modern app icon design.

The final output size & format of the icon will be:

- opaque (NON-alpha) PNG format
- used in 1024x1024 ~ 16x16 pixels (we will resize the icon image, but the design must look good in both large size (e.g. 1024x1024) and small size (e.g. 16x16).
- tolerant to the corner rounding; it could be rounded by iOS or Android OS (and the corner radius depends on the OS version)

We'll use the same single icon for both iOS and Android app.

[Tips to Win the Competition]

To win the competition, please take 2 minutes to go through the attached image before start working on the design to understand the history of the app, and what the app does and how it works. The icon design must be descended from the history so that the users can know it's the same app as they've been using, even after the icon design change.

It is also important to know the design trend for the modern mobile apps. It will be great if you are familiar with the design guidelines of each platform.

Apple's Human Interface Guidelines - App Icon
https://developer.apple.com/ios/human-interface-guidelines/icons-and-images/app-icon/

Apple's WWDC 2017 Video on App Icon Design
https://developer.apple.com/videos/play/wwdc2017/822/

Google's Material Design - Product Icons
https://material.io/guidelines/style/icons.html#icons-product-icons

If you have any questions, please feel free to contact us anytime. We'll try to respond to you as soon as possible.

Thank you very much for your participation!

Target Market(s)

The main user base is 20-30 year-old female, but there are also a lot of male users and middle-aged and senior users.

Industry/Entity Type

Mobile Media Application

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simple, Modern, and Friendly.
• Represent what it is and what it does at a glance.
• Symbolized bear character. More abstract shape may match the modern app icon design.
• Use the color scheme provided in the attached image file.

Nice to have

• Please see attached image file.

Should not have

• Please do not use the bear character as it is in the current icon, or do not completely get rid of it, or do not completely change to be totally different bear. (Symbolize the current bear to use it.)

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Files