• US$360

• 67 designs

• 20 designers

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Logo Design Brief

Midmark Animal Health is the largest provider of capital equipment to veterinarians worldwide. We are launching a training business that helps veterinarians and their staff use our equipment better and more efficiently to treat more patients and grow their veterinary practice (treating mostly cats and dogs, not horses or exotic animals). The training is delivered both online and in person. Our current color palette and design can be seen at www.midmarkanimalhealth.com. However, designers should not feel constrained by the current condition. Envision it to be a "Coat-of-Arms" or Shield/Crest design.

Our brand traits are:
Expert - Our customers recognize us as leaders in the industry.
Expertise is a key element in creating efficient patient care. We have a deep understanding of and commitment to providing our customers and their patients with a caring environment. As experts, we strive to learn and improve each day. We know that our knowledge is never complete, therefore we have a willingness to learn, and an openness to trying something new. Because we care about our customers and teammates, our expertise is not something we keep to ourselves; it is something we share across lines of business, across departments and across facilities.

Inspired - We link ingenuity to action.
We anticipate change, especially changes in the needs and wants of our customers. We must also help create change in order to be totally effective – as we say in our brand promise, “delivering solutions to problems they did not even know they had.” Of course, this means developing these types of products, services and technologies, but is also means finding new and better ways to interact with, and help, our customers and our colleagues.

Genuine - We are dedicated to our customers, our teammates, our families and our communities.
At Midmark, we actively listen to these most important stakeholders, so that we can serve as advocates for them. Being genuine also means a commitment to fostering open, honest and direct communication. We are also humble in our dealings with others, remembering that our tradition of excellence is grounded in the hard work of those before us, and in our company’s strong heritage of quality, value and reliability.

Trusted - We are a trusted partner. In our market, trust is earned. Each of us has a responsibility to help develop that bond of trust with our partners – our dealers; the people who use our products, the healthcare providers and their patients; our teammates; our business partners and suppliers; and within each of the communities that we serve. We honor our commitments, thus building and enforcing this trust-based relationship.

Industry/Entity Type

Training

Logo Text

"Midmark U" or "Midmark University" or "Midmark Animal Health University" - although we haven't settled on a name and will probably use the Name/Text separately. Thus, it is not a required part of the logo, but a placeholder can be included.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.