Logo design for massage & pilates clinic
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This customer received 140 logo designs from 41 designers. They chose this logo design from 29_design as the winning design.
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Logo Design Brief
We need a logo design for a growing health business based in Melbourne, Australia.
Our core services are remedial massage and clinical pilates. We pride ourselves on providing our valued clients with effective solutions for pain management and postural improvement.
The chosen design should communicate care, strength, health and movement. We would prefer not to have purple in the logo design.
Updates
Please consider that the logo needs to be easily read as it may appear on large outdoor signage, smaller indoor signage, business cards, fliers and t-shirts. The business name is Aware Health with a tagline of Remedial Massage & Clinical Pilates.
You can refer to our clinic website for inspiration about what ww do and view our current logo if needed. We like the current font used, not sure of the name, but are open to new suggestions.
www.awarehealth.com.au
Thanks in advance for your submissions.
Added Saturday, March 03, 2012
Project Deadline Extended
Reason: We believe a little more time is needed to refine some of the submissions as many of the logo designs coming in do not match the feel of our business. The logo ideas we are considering will need more refinement.
We want to get the logo right before we move onto the rest of our marketing.
Thanks for everyone's patience.
Added Wednesday, March 07, 2012
Please read the brief again as new details have been added to what we would like and not like in the logo design.
Thanks.
Added Thursday, March 08, 2012
Target Market(s)
Health & fitness conscious professionals aged between 25 to 45 years, who love massage and understand that regular maintenance and exercise are important for a better lifestyle.
Industry/Entity Type
Massage
Logo Text
Aware Health, Remedial Massage & Clinical Pilates
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be clean, professional, easily recognisable and readable. Sould be appropriate for use on business cards, fliers, large signage and merchandise.
Nice to have
- Androgenous look
References to posture and/or posture types (neutral, sway, lordotic/kyphotic)Refer to Kendall books on posture type images for ideas
Please keep in mind though our business is wholistic and natural, we are also more clinical in our approach
Should not have
- No use of the colour purple
No use of obvious massage imagery
No repetition of our current logo
No old style fonts like Times New Roman
No dance like figures
Not too feminine
No yoga like poses or references
No hearts, too feminine