• US$250

• 104 designs

• 29 designers

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Logo Design Brief

Visit www.destinationcenter.org .
Key concepts about the DSC for a logo to convey or suggest include
• Caring for places (above all else).
• Global scope.
• The interaction between places and people, especially visitors (tourists).

Also pertinent:
• Increasing and disseminating knowledge about the topic.
• Local distinctiveness.
• Holistic. Our concerns include nature, culture, history, aesthetics, and community well-being. None by themselves.
• Quality of place for both tourists and residents (guests and hosts)
• Sustainability, discovering, and valuing what places have to offer.

Things to avoid
• Do not use the DSC name or letters. The name may change.
• Excessively “green” themes, as we are broader than that
• No use or variations of the Nat Geo yellow rectangle.
• Using a heart to show "care." Try something else.

IMPORTANT: Logo, or part of it, should be icon-able for browser tabs and bookmarks—a favicon version.

BACKGROUND
DSC Mission: “To help protect the world’s distinctive places by supporting wisely managed tourism and enlightened destination stewardship.”

Goal: “To increase and disseminate knowledge that helps you achieve that mission.”

Audience: “People who care about places”: practitioners, travelers, residents.

The DSC is all about the intersection between stewardship of places and tourism.

Target Market(s)

“People who care about places”: practitioners, travelers, residents.

Industry/Entity Type

Tourism

Logo Text

No text on logo itself. Accompanying text: Destination Stewardship Center

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a logo some themed to, or conveying the idea of:
• • Caring for places (above all else).
• • Global scope.
• The logo, or part of it, should be icon-able for browser tabs and bookmarks—a favicon version.

Nice to have

• • The interaction between places and people, especially visitors (tourists).
• • Increasing and disseminating knowledge about the topic.
• • Local distinctiveness.
• • Holistic. Our concerns include nature, culture, history, aesthetics, and community well-being. None by themselves.
• • Quality of place for both tourists and residents (guests and hosts)
• • Sustainability, discovering, and valuing what places have to offer.

Should not have

• Must not:
• • Incorporate the DSC name or letters in the logo itself. The name may change. OK as accompanying text in appropriate font.
• • Excessively “green” themes, as we are include more than just environment
• • No use or variations of the Nat Geo yellow rectangle.

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Files

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