StemExpress Animated Banner Ad
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This customer received 19 banner ad designs from 6 designers. They chose this banner ad design from Daniel as the winning design.
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Banner Ad Design Brief
Create a banner ad for StemExpress for use on GenomeWeb.com (please take a look at this site to get an idea of the style, etc.).
Size: 180 x 150 and 300 x 250
Specs: Animated .gif
Animation:
1st: Image (see attached; there are three to select from all relating to driving fast, i.e. accelerating)
2nd: Accelerate your Research. (Have this text zoom in)
3rd: StemExpress Logo
4th: Free Bone Marrow or Leuko Pak Samples for first 200!
5th: The purity, viability, & quality you need (provided as a jpg).
Needs to automatically re-start.
Target Market(s)
The direct users are biological researchers in medical and educational institutions doing research for medical care and cures. They have large budgets, are very educated, they have a smart sense of humor, are extremely busy so the ads need to resonate quickly.
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Audience = Bio Researchers so it needs to be a sophisticated, polished, professional banner ad. Please look at market of other competitor banner ads at www.genomeweb.com.