Plant Based, Environmentally SAFE Chemistry Business requires corporate standards covering all facet

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This customer received 16 graphic designs from 3 designers. They chose this graphic design from FrancicoMoreno as the winning design.
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Graphic Design Brief
Green Earth Energy is a Canadian based manufacturer and distributor of proprietary chemical formulations made entirely from domestically grown ingredients. These chemicals are non-toxic, non-caustic, contain no VOC's, will readily biodegrade to their natural state within 28 days, are non-corrosive and non-flammable. They carry an enviable 0-0-0-0 hazard rating and are safe for humans, pets and the environment.
We need a corporate design which includes all forms of marketing materials including business cards, stationery, brochures, case studies, power point standards, product labels and signage.
Corporate standards will include corporate colours matching the corporate logo (Green). Designs will be strong and bold but communicate the environmentally sensitive nature of the products we market.
We have attached corporate logos as well as previous efforts to create a standard for collateral literature and case studies as examples of previous attempts which we are not happy with.
The final designs should be formatted in such a way that Green Earth staff are able to change copy, wording and photos on the body of the brochure without the need of an artist or special effort. If special software is needed to accomplish this, that will need to be specified.
For more information on the company view www.greenearthenergy.ca
Target Market(s)
Oil & Gas Industry, Marine & Aviation & Hospitality Industry
Industry/Entity Type
Chemical Product
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Include standards for business card, letterhead, 1 page brochure, case studies of 3 - 5 pages, basic standard power point background, product label which can be adjusted for change of product type and volumes in container. Common theme throughout.
Nice to have
- I am open to suggestions. Looking for strong theme which denotes a solid corporation..
- Corporate logo colours are green but is not absolutely essential that the theme be only green. Can incorporate several colours if it compliments the basic logo.
Should not have
- Do not want to have a rainbow of colours or be flashy. Should look like a solid responsible corporation