• US$175

• 82 designs

• 24 designers

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Menu Design Brief

We have an existing restaurant brand called "Kitchen Story" in L.A.'s Sawtelle Neighborhood (Little Osaka) and need our print menu re-designed. The design would consist of menu item names in English and Korean, descriptions, prices, some food photography and possibly other design elements at the designer's discretion. Sawtelle is a cultural hub packed with Asian style restaurants that cater to a younger, moderately affluent crowd.

The menu will be printed at 8.5"x11" but we'd like the option to print full bleed so please extend the background art, if any, beyond 8.5x11 but keep text within a safe area suitable for standard no bleed printing. We are open to horizontal 11" x 8.5" designs as well.

We're open to different colors other than the baby blue currently used in the attached logo but it should be noted that most of the restaurants on the same strip use primarily black and red in their logos and signage.

You can check out our Yelp page for photos of the interior/exterior
https://www.yelp.com/biz_photos/kitchen-story-los-angeles?tab=interior

Photos haven't been purchased yet but for now you can use placeholders from Shutterstock. Please don't use photos that aren't related to Korean food.
96968198 chicken stew
610613219 kimbap
794514472 army stew
525001030 bibimbap
713501218 bento
388952044 chicken wings
464119826 tteokbokki

Delivery as Adobe Indesign would be ideal though we're open to a well organized Adobe Illustrator file. The text must be editable in case we change the menu items and prices.

Target Market(s)

Younger, moderately affluent crowd

Industry/Entity Type

Asian Restaurant

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Do not use food photography that isn't related to Korean food.

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Files

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