• US$120

• 73 designs

• 33 designers

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Logo Design Brief

We are looking for a standout logo design for My Legal Pit Stop, a startup legal services company located in Washington State.

Please note we envision the word "My" in RED while the rest of the words are in Black.

We commercialize a radical new regulatory advance unique to Washington State that also leverages easily accessible mobility and cloud computing tools to enhance access to justice for families in Washington courts, where 3 out of 4 litigants go to court without a lawyer.

We are a law firm, just not a traditional one in that we don't want costs that jack up client's fees (think marble floors, who do those benefit?).

We approach the access to justice problem with passion and a somewhat scrappy entrepreneurial mindset inspired by disruptive technologies and the sharing economy.

Why "Pit Stop"?
A pit stop is a stop during a race where a car gets refueled and serviced.
We were inspired by this image for many reasons because winning a race takes being quick, using fuel well, having the right mechanic, etc.. Family law issues (divorce, child custody, etc) can be dirty, hectic, stressful, like what we imagine race car drivers might feel when there's oil on their hands and face and they're tired but determined to win.

Our services will be available at a dozen brick and mortar physical "pit stops" in the Seattle area, where clients can come in to refuel, retool their strategy, mobilize a team, polish their documents, etc., kind as if they're race cars that have a far better chance if they get "flagged in" (think black and white checkered flags that communicate with great specificity).

We're looking for a great, modern logo that conveys this idea! Can you help us combine the idea of a pit stop and legal services into one graphic? Our solutions already leverage checkered flags, a red race car, a red steering wheel, wrenches, an odometer, any of those images would be great to base the core brand around.

Colors: See attached color palette. We would like red, black, white, a dark blue to match that of BrumleyHull.com and gray to feature prominently. Our physical spaces are done in Grays and Whites like Apple Tech. Think iPad.

Please experiment with race car pit stop imagery accordingly.

Thank you, we look forward to seeing your ideas!

Target Market(s)

People who have families - either children, or grand children - who they need to go to court to protect or access - who aren't so affluent as to have the rare priviledge of having lawyers represent them. They're not indigent either though. They probably have a job, maybe it's a lower level white collar or blue collar income but they're not illiterate, they're not homeless, they're not entirely destitute. They can write well enough to do so with help. They are tech savvy enough to use a computer and online credit card to order a service. And they love their families.

Industry/Entity Type

Law Firm

Logo Text

My Legal Pit Stop

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The phrase "Legal Technicians" must be in the logo but also be designed to be removed in the future as it's no longer required by the rules.
• Please see MYLegalPitStop.com

Nice to have

• Fresh, clean Apple tech inspired. New. Modern. Cloud Computing inspired, even.

Should not have

• OLD WORLD IMAGERY.
• TOO CARTOONISH

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