• S$300

• 127 designs

• 63 designers

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Logo Design Brief

A logo design for a coffee cafe. The cafe targets mainly cyclists. Rule no 56 has a meaning to cyclists. Rule 56: When wearing cycling kit and enjoying a pre or post ride coffee, it is only appropriate to drink espresso or macchiato. If the word soy/skim latte is heard to be used by a member wearing cycling apparel, then that person must be ceremonially beaten with Co2 canisters or mini pumps by others within the community.

The idea behind the coffee shop is to be a home for cyclists after their rides or just to hang out with other cyclists and share stories. It needs to feel like their second home.

The cafe will be located in the central business district of Singapore. Besides coffee, the cafe will also have a mechanic and a lot of cycling memorabilia.

For the logo, we're thinking of a cycling jersey or an abstract cyclist (with bicycle). The logo will be used for signage, business cards, social media and the website. Later down the line we'll also introduce merchandise (such as jerseys, socks and t-shirts).

Target Market(s)

Cyclists and cycling enthousiasts

Industry/Entity Type

Cafe

Logo Text

#56

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must either have a jersey or bicycle. Preferred abstract logo which is easy to use and recognize on merchandise.

Nice to have

• DIfferent color variations.

Should not have

• Too much color or over-designed features. Simple and abstract is key.

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Files

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