• US$200

• 101 designs

• 19 designers

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Logo Design Brief

Jemstr is a service which let’s users discover and pin interesting stuff at places which serve food. This could be food, but also other updates like life music or the game being shown on the TV screens.

The design needs to communicate that users will find the latest news from restaurants, cafes an gastropubs.

Jem is the conjunction of JAM (making music - entertainment) and GEM (like food gem, or hidden gem). STR stands for star, meaning you find the best gems/jams on Jemstr.

The logo will be used on mobile phones and the web.

The ask is explicitly for the logo and the app icon, as both go along.

Target Market(s)

Target user: 25-55 years old, male and female, urban and sub-urban, likes to enjoy food and drinks in company, values creativity of restaurants, gastropubs and cafes, seeking for inspiration

Industry/Entity Type

Tv

Logo Text

Jemstr

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Main color should be an orange red. Secondary color, if any, a (light) green.
  - The logo should contain the name ‘Jemstr’, as well as a pictorial
  - the pictorial should visualize that it is about food-spot-discovery, which includes food but is also about other stuff going on at these spots, such as life music...
  - The pictorial should be unique and work by itself (e.g. as app icon), might replace a letter of the name
  - logo needs to work monochrome (black and white), for use in front of colored background
  - the overall tonality should be neutral enough to work for all types of restaurants and other places, it should be trustworthy and fresh (symbolizing inspiration), e.g. like the Sprig app logo

Nice to have

• A handwriting font such these services are using: www.eatsprig.com or www.peekintoo.com

Should not have

• It should NOT be perceived as a discounts and offers service
  

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Files

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