Can design for new all natural low calorie spiked lemonade

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This customer received 28 packaging designs from 12 designers. They chose this packaging design from Nuepine Designs as the winning design.

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Packaging Design Brief

We need a clean but catchy can design for a new spiked lemonade that will be all natural, gluten free and low in calories. Open to any creative ideas ranging from designs such as using a lemonade stand to simple designs such as the example pictures that are uploaded. Looking for a can that just pops out right away on the shelf but also believe less is more as far as simplicity. The beverage is called Freshly Spiked Lemonade, that features 3 flavors. Traditional Lemonade, Peach Lemonade and lastly Strawberry Lemonade.

Target Market(s)

21-55 years of age. 75% female, 25% male.


Colors

Designer to choose colors to be used in the design.


Look and feel

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Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The brand name is Freshly and it is a spiked lemonade so that should be catchy so the consumer knows what it is on first glance. Must say gluten free, all natural, and 150 calories on the front of the can. Would like some type of image on the front middle of the can. There are 3 flavors so the can should blend well with each fruit but not be different cans

Files
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