BnG Kuching Laksa is looking for a DL Flyer for their unique food the #sarawaklaksa

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Flyer Design Brief

We're looking for a punchy flyer which depicts our food dish and includes a small blurb on the front & back. Flyer size is portrait style DL (210 x 99mm) & must be 'Press Ready Files'.
Brief: Flyer background is light wooden chopping board with vertical strips.

(Text: Calibri Body or similar text, must be easy to read! Minimum 50% width)
BnG proudly present..
(Text: Calibri Body Header or similar text, must be easy to read! Min. 75% width) KUCHING LAKSA

Below the text KUCHING LAKSA insert an image (size is approx 25% of Flyer) of Borneo with a reference to Kuching. Map of Borneo can be an outline or similar but not too prominent.
Overlay the top of the map with the following text in Monotype Corsivab or similar! but must be easy to read.
Text: Kuching (2 sizes larger) Capital City of Sarawak on the Island of Borneo is home to some of the world’s greatest and unique dishes.
(new line) BnG will take you on a culinary journey to Kuching with a favourite local dish the
(new line) #SarawakLaksa (double space) so sit back, relax & enjoy!

Insert and centre the attached image DSC_0927.JPG
Remove the spoon and make the image more vibrant, do not change the colour of the soup.
Refer to attached file Flyer.jpg for images of chopsticks, a boiled egg and ingredients at the bottom. We like the lines to point to key ingredients e.g. to the egg, prawns etc. current design the font is difficult to read.

List contact details toward the bottom.
e: BnG.KuchingLaksa@gmail.com
m: +61 416640088
f : BnG Kuching Laksa


on the reverse of the Flyer:
Background is light wooden chopping board with vertical strips, same as front.

Refer to below link for text & Nutritional Values table.
The text for the main four paragraphs should be the key note and majority.
Note the Ingredients and the Nutritional Values table size is max 12.5% of the total Flyer size.

https://docs.google.com/document/d/1XVdk91DqpjrqtkHc7L_TbyRywmvlE0VZ4o88hUykto8/edit?usp=sharing

Target Market(s)

An international foody with a sense of adventure. The dish is nutritional, Gluten Free and a healthy meal. It will be sold at food markets, to office workers for lunch and for a lighter evening meal.

Industry/Entity Type

Food Production


Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
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Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • 'BnG proudly present..' must be a statement along with the product 'KUCHING LAKSA'
  • The map of Borneo with reference to Kuching, the home of the product.
  • A picture of the dish itself.

Files
Download all files - 6.7 MB
JPG
DSC_0927 Wednesday, 11 April 2018 02:41:32
Wednesday, April 11, 2018
Payments
1st place
A$110
Total
A$110

Project Deadline
14 Apr 2018 01:04:07 UTC
Language

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