• US$200

• 92 designs

• 19 designers

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Logo Design Brief

PRSUIT (PRSUIT.com) is in need of logo design for our online property. PRSUIT is an online men's lifestyle website for the millennial male. It publishes premium, magazine style content for the adult male 21-40 years of age.

**THE DESIGNER WHO CREATES THE LOGO WE CHOOSE WILL BE INVITED TO JOIN US ON RETAINER FOR OUR UPCOMING GRAPHICS/LOGO NEEDS (there are a lot)

We are in need of three specific items as they relate to logo design

1) Font/type of "PRSUIT"
2) Tagline (see attached)
3) Logo representation of PRSUIT (see attached examples)

**this is why I selected both Wordmark logo and Lettermark logo

Collectively, these will function as our "logo". We need to receive all 3 elements combined as one element as well as all separately.

As outlined in the attached, we are looking for gray, black and gold color palette. PLEASE INCLUDE GOLD IN SOME MANNER

I have attached a document which outlines our inspiration. We are open to creative ideas and do not have an exact finished product in mind but we do have a certain look and feel we would like to see.

Target Market(s)

Men ages 21-40 (millennial men)
This target is an aspiring male who is smart, educated and ambitious
They are interested in lifestyle content - style, success, life type articles and images
They are attracted to an aspirational and inspirational message
They want the best in life and work hard for it.
They are upper-middle class and many are entrepreneurs

Industry/Entity Type

Adult

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Three elements:
  1) PRSUIT title
  2) Tagline (see attached)
  3) Logo (see attached)
  The finished product needs to be sleek and stylish with a unique flair for an savvy online audience who sees hundreds of logos a day. It needs to be masculine with the feel of a luxury fashion brand (minus the Old English feel). It should have a luxury/startup feel that appeals to an aspiration audience and should reflect success and hard work - grit and glamour against an urban background (see attached for more details).
  
  I cannot stress enough that this needs to be UNIQUE. At the same time it should not be so unique that it ostracizes our intended audience. It needs to reflect an aspirational feel. Our content is very visual and visceral and our logo/title and tagline need to reflect this quality as well.

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