• A$400

• 166 designs

• 34 designers

---

Logo Design Brief

Primoris is an IT consulting company based in Australia and New Zealand. We provide very senior technical specialists to help customers get more out of their IT infrastructure. Our customers use a number of complex software products mace by companies like IBM, HP and CA to run their IT departments and manage their software and hardware. Because we understand these software products we can help them to use them more effectively and get more value from them. And as a result they can run more efficiently and provide better services to their customers. Our customers are the IT departments of big corporate organisations, telcos and government.

Our current logo can be seen at www.primoris.com.au

What do we like about it?
• Not a lot.
• The globe is boring and ‘stock’
• Font is old school
• The initials look fussy and old fashioned
• The colour shading is a pain


What we’d need

• We need something that is simple, elegant and represents what we are and do.
• Ideally the icon (or at least a portion of it) will be easy to turn into an icon for a webpage [Square and not too fussy]
• Use of more the one primary colour
• Example Logo’s www.google.com , www.lexel.com,

What we actually do

We have two main areas of expertise: ITSM and Virtualisation.
ITSM
• Basically: The monitoring of networks, computers and applications to provide end-2-end visibility of services and processes.
• Keywords: Visibility, control, reliability, speed
• Lay speak- We help you work out what is broken or going to break in your computer network…. So you know who should fix it and how broken it is. Eg across all IT bits…/ hardware, Software and network
Virtualisation
• Basically: The ‘cloud’.
The ability to run your server anywhere in the world and have the users none the wiser
The ability to turn 5 physical computers into 5 Virtual Machines running on 1 physical server ‘somewhere’
• Keywords: Efficiency, availability, flexibility
• Lay speak – allowing you to run more stuff (programs) on the same computers or on someone elses big computers in the internet. Allowing you make sure your combined computing asset are used as close to 100% as possible and just using power and collecting dust.


Value to the client

Reduce cost through what we deliver, via either:
Insource
• Empower their team – Management reports and diagnostic tools
• Trusted advisors – Call a friend support for Virtualisation and ITSM
• Time to value – We get it up and going fast… you take it from there
Outsource
• Policing – Management view of system to see who and what is being delivered… or not (as the case may be)_
• Peer review – To QA designs put forward by outsource provides

Target Market(s)

Chief information Officers of large corporate organisations, government departments and telcos

Industry/Entity Type

Software

Logo Text

(None provided)

---

Logo styles of interest

---

Requirements

Nice to have

• We're open to all ideas regarding the use of letters (PCS) and company name.