• A$200

• 21 designs

• 10 designers

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Flyer Design Brief

We are a producer of printed items using children's art work and photos. Every item is custom made using a child (3yrs-12yrs) piece of original artwork. Our website is www.abacusfundraising.co.nz. Please visit the website to get a feel for the current branding. Please note, we will be removing the word 'fundraising' in 2014, so the logo/company name is just to be 'abacus'

There are 4 main outcomes I would like from the piece, the main one is significantly more important than the balance:

The main one: Get the reader to take action, which would in this case be to order an Information Pack or go to our website and Register for one of our programs

Secondary outcomes, in order of importance:
1) see our benefits i.e. why choose us over the competitors, including at least one testimonial (i can provide you with text later on, for now just make one up)
2) branding and contact details
3) show some of our products and show we are based around children's artwork - i.e. an image of a child painting would be an impactful way of displaying that. As per the 'Crazy Camel' advert in the attached examples.

Of the examples provided, the cleanest design with the best flow (in my opinion) is the 'Picture Products' design. Also, our main competitor is Crazy Camel. It is important to understand that this is a magazine directory and therefore we may only have 5 seconds to grab someones attention and communicate what we want them to know - therefore I would like it to be uncluttered and have a clear flow.

We have also had another piece done for another company and that is attached KAW_F_LR. This is where you can take the text and benefits from. The new piece cannot look like this, although it is for the same market, so should be similar in its direction. I have also attached a poster 'all products Art&Photo.....pdf' which was done earlier in this year for Abacus.

I am happy to buy an image if it is good enough from iStock if you find one you like.
We're open to the fonts you choose, but would prefer it to be aligned to the website and be a free license to use. I've attached the fonts we've used and the logo. I've also attached some product shots which can be used. Please note that these are the current images and product designs, so they will not be the same for this year. i.e. the artwork/photos and product illustrations will be different. I will supply these in due course but do not have them right now.

The end piece can be A4 with 3mm bleed.

I would like to pick a designer in 5 days, but we have a few more days to finish the design before it needs to be submitted. So based on this I am happy to get a draft and I can work on finishing it with you once selected.

Target Market(s)

Parents aged 30-45 of children under the age of 12. Also teachers and school administrators e.g. principal / school receptionists etc.

Industry/Entity Type

Painting

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• An advert too similar to KAW_F_LR.pdf.

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Files

Download all files - 6.7 MB