Logo for Coast Auto Concierge - A car buying service company

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This customer received 57 logo designs from 18 designers. They chose this logo design from ILMA as the winning design.
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Logo Design Brief
Need a logo for a new Auto Broker company. We provide a new/used car buying service where the buyer never has to leave their home or office. We will source the car at the best possible price and deliver it to them. Want to convey service, elegance and value with the brand. We are located in southern California, hence the "Coast" in the name. Open to using the full name, full name with CAC as part of the logo or just CAC. Our tag line is "We Work for You". Tag line does not have to be part of the logo, but is an option. Open to various color palates, but not a fan of orange.
Target Market(s)
Truly anyone in the car market, but realistically aimed at busy, working professionals who would see value in the service we provide.
Industry/Entity Type
It Company
Logo Text
Coast Auto Concierge and/or CAC
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A design that can be easily used for websites, business cards and promotional materials.
- Color and black and white version.
- Various file formats compatible with desired use.
Nice to have
- Maybe something fun with a car at the beach is possible, but not cheesy or looking downscale. Service and elegance is what the brand is about.
- Open to having a car in or out of the logo.
- Palm trees optional
- Sun/sunset optional
- Ocean/water optional
Should not have
- A design difficult or expensive to reproduce.
- A heavy presence of orange.