• US$150

• 130 designs

• 35 designers

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Logo Design Brief

We're looking for a new logo for our orthodontic practice. Our doctor is a 48 year old male with 21 years experience. We need to appeal to parents looking for orthodontics for their teenage children as well as adults looking to invest in themselves. We want to stay away from anything too feminine, juvenile or kiddie- looking. We're a sophisticated, modern, friendly practice based in the Seacoast of New Hampshire. We would prefer some laid-back coastal elements but not "beachy." Previous logo included an argyle pattern which we like but need a branding refresh. Target demographic is mothers age 30-50, middle-class, active, healthy, focused on the highest quality of care for their kids. They're "soccer moms." We don't want any teeth in our logo design. Orthodontics is about smiles, health, success, positive self-image. We like green and also blue and purple. We plan to use this logo on collateral materials, digital formats, and also large printing like banners, t-shirts, signs, etc.

Target Market(s)

Target demographic is mothers age 30-50, middle-class, active, healthy, focused on the highest quality of care for their kids. They're "soccer moms." We need to appeal to parents looking for orthodontics for their teenage children as well as adults looking to invest in themselves.

Industry/Entity Type

Healthcare

Logo Text

Lenk Orthodontics

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must communicate high quality, success, and positive self image.

Nice to have

• Laid back coastal elements.

Should not have

• Tooth or teeth or braces