New Logo for Generational Consultancy

Want to win a job like this?
This customer received 95 logo designs from 37 designers. They chose this logo design from Bluemedia as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
Need to revise/update modernize logo for consultancy that focuses on generational dynamics in the workplace and marketplace.
Company name is Generations Matter. Existing logo can be seen at generationsmatter.com. The "bug" is meant to represent three different generations interacting (in the U.S. -- Boomers, Gen Xers and Millennials).
New logo needs to have more current color palette and font style. Plus, we want to communicate that we offer "America's best generational insights." So, something that helps communicate that we are insightful, enlightening, opening people's eyes, helping people "get it" would be ideal. Our insights also focus on what's coming, so the logo and/or bug should help communication forward looking, or future.
Updates
The initial submissions are using the existing colors. You don't have to. Use colors you think are "modern" and convey the message we want to convey.
Added Saturday, December 07, 2013
Target Market(s)
Corporations and organizations looking for insights.
Industry/Entity Type
It Company
Logo Text
GenerationsMatter
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.