Logo for a children’s apparel and bedding company
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This customer received 108 logo designs from 33 designers. They chose this logo design from luiz otavio I DESIGN as the winning design.
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Logo Design Brief
I would like a logo that represents the classic style of our children’s apparel and bedding company. Our products lean towards a more nautical and preppy style.
Things NOT to include:
• The colors red or purple
• We are focusing on the “Bay” part of our brand. I’m okay using lemons, or lemonade...just use with subtlety and with restraint. Okay to not use them at all.
• Color combinations such as navy(or blue, per above)-apple green-gray, mustard yellow-navy-gray, orange-navy-pink, etc. (I included gray to keep it from being too cutesy or rainbow-y, but will consider everything.)
I have a logo I designed online I can give as a reference, but hoping creative minds can come up with something better.
Target Market(s)
Moms ages 25-40
Industry/Entity Type
Fashion
Logo Text
Company name -Lemonade Bay, Tagline- Classic Kids’ Style
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- -Company name to stand out
- -Reflect that we are a kids’ brand, but not be overly cutesy
- -A sailboat icon - something out of the norm and recognizable as our brand and able to be monogrammed on a product
- - Color combination possibilities: blue-green-gray, blue-yellow-gray, blue-orange-pink, blue-yellow-pink, navy-turquoise-gray
Should not have
- -Look like a "resort" logo, needs to represent kids
- -The colors red or purple
- -Lemons as a focal point. We are focusing on "Bay", but lemons could be used with restraint