Car Spare Parts Packaging Box

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This customer received 47 packaging designs from 8 designers. They chose this packaging design from GRAFANNA as the winning design.

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Packaging Design Brief

I need a packaging design for car spare parts, specifically electrical parts or motor electric, such as fuel pump, motor power window, switch power window, motor fan radiator, sensor oxygen, starter, alternator, etc.

Our logo is as attached. Slogan "Premium Quality Auto Parts".
Font:
BinnerD (company name)
MictrogrammaDMedExt (slogan)

Color:
Blue - the gradients consist of C100 M100 Y0 K0 / C100 M0 Y0 K0
Yellow - gradients consist of C16 M32 Y100 K61 / C0 M0 Y100 K0

For reference:
AISIN (multi products), Denso (fuel pump, sensor oxygen), Meyle (multi product)

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Updates

Project Deadline Extended
Reason: Dear all, I still haven't find one suit my chemistry. Please browse existing worldwide brand from Japan and germany for more references. Since i am abroad at the moment, i will inform you more existing brand by tomorrow.
Added Wednesday, December 18, 2013

Project Deadline Extended
Reason: For some designers to finalize their work.
Added Thursday, December 26, 2013

Industry/Entity Type

Electrical


Font styles to use
Serif
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

0555a3
0892cd

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • 1. Space at one of the sides for label.
    2. Gradient color design
    3. Less white background.
    Aisin n meyle as main reference.
Nice to have
  • wording: some of below options.
    durable
    reliable
    high quality
    best quality
    quality guaranteed
    replacement parts
    long life
    spare parts silhouette / blue print / real picture
Should not have
  • 1. should not have car draw/picture, since we are selling car spare parts, not the car itself.
    2. do not use common font: arial, times new roman.
    Expect a new unique font.

Files
Download all files - 7.0 MB
JPG
JPG
Aisin 3 Saturday, 07 December 2013 07:46:53
Saturday, December 7, 2013
JPG
Aisin 4 Saturday, 07 December 2013 07:46:55
Saturday, December 7, 2013
PNG
aisin 2 Saturday, 07 December 2013 07:49:21
Saturday, December 7, 2013
PNG
PNG
PNG
Payments
1st place
US$310
Participation payments x 3
US$50
Participation payments x 2
US$20
Total
US$500

Project Deadline
29 Dec 2013 05:16:06 UTC
Language

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