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S&D Leisure Rides' New Logo
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This customer received 145 logo designs from 33 designers. They chose this logo design from Javelin Studio as the winning design.
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£340
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145 designs
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33 designers
Logo Design Brief
What we do:
S&D Leisure Rides are based in Manchester, UK and operate rides (mainly adrenalin rides) at major music festivals, public events and some of the larger traditional fun fairs across the UK. We also offer rides for private hire and corporate events and functions.
Our target audience are music festival promotors, event organisers, councils and entertainment & corporate event agencies.
The events we do: http://www.sdlrides.com/html/fairground_events_calendar.html
What we are looking for:
We are in need of a new logo that we will be able to use on our website, staff uniform, stationery and livery. Our current logo which needs to be replaced really only captures one aspect of our business (the Reverse Bungee ride) but our new logo should encompass our business as a whole. The main focus for us is our newest ride "AtmosFear" and our Reverse Bungee, as well as our services as a funfair organiser.
The "look" of the logo:
We want our new logo to be modern and professional but to also convey a sense of fun and dynamics. It should be obvious from the logo that our business is "fun fairs" - perhaps incorporating images of rides?
It should be impactful and memorable.
Of course, we want our logo to be individual, but here are a couple of links to competitors logos that we like:
http://eventivefuntimeltd.com
http://www.logodesign.co.uk/logos/page/3/ (scroll down to "Crows' Funfairs)
http://www.thorpepark.com
https://paultonspark.co.uk
References for inspiration:
www.sdlrides.com
www.facebook.com/SDLRides
www.facebook.com/AtmosFearRide
www.twitter.com/SDL_Rides
www.sdlrides.com/html/rides_-_games_for_private_hire.html
www.sdlrides.com/html/atmosfear_ride_hire.html
www.sdlrides.com/html/reverse_bungee_hire.html
Updates
Project brief updated with additional examples of logos that we admire from competitors and businesses similar to ours.
Added Tuesday, December 17, 2013
Project Deadline Extended
Reason: Due to the Christmas period, we have decided to extend the deadline for this design contest
Added Thursday, December 26, 2013
Thank you to everyone who has participated in our design contest. Your hard work is highly appreciated. We have a shortlist of some very high calibre designs, and pending a few minor revisions, we will be making a team decision very soon.
Added Wednesday, January 08, 2014
Target Market(s)
Music festival promotors
Public event organisers
Councils
Corporate entertainment agencies
Private event agencies
Industry/Entity Type
Entertainment
Logo Text
S&D Leisure Rides
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.