organizational development consulting firm

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This customer received 43 logo designs from 23 designers. They chose this logo design from B_O_R_N as the winning design.
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Logo Design Brief
We need a logo for a new company in Israel called: "Worchestra": we provide "musical workshops" to team within organizations who want to improve their performance, and collaboration.
Our workshops are 3 hours to a full day long. They are planned for up to 15 people, and led by professional musicians and psychologists.
No prior experience or knowledge in playing music is needed.
This is based on some known principles:
1. Music is fun (P L A Y music)
2. Music is an international language
3. In music, as well as in work - team collaboration is a MUST in order to produce a good enough result
4. Music enables people to express themselves with less defenses than in other medias
Our temporary website (hebrew currently) is: www.dualia.co.il/onevoice
Target Market(s)
Human resources and organizational development professional
Industry/Entity Type
Human Resource
Logo Text
Workestra
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Should reflect the following values: fun, music, harmony and deep-listening
Nice to have
- feeling of innovation and freshness