Logo for building company in London - "Capital Extensions"

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This customer received 144 logo designs from 55 designers. They chose this logo design from FutA as the winning design.
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Logo Design Brief
Design of Logo for a building company in London "Capital Extensions"
The company provides house extensions and loft conversions. The customer has asked for the following attributes
- Contemporary
- Black Background
- White Writing
- Clean
- Simple
- Needs to be slightly more feminine focused as they make the initial call
The design needs to be focused on home users not businesses
The logo attached was their previous business. Something with similar style would be good. However please do not re-use graphics from this design!
Target Market(s)
Consumer focused
London within the M25, Women and Men
Industry/Entity Type
It Company
Logo Text
Capital Extensions
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Black Background
- White Writing
Should not have
- Lots of different bright colors
- Images of sky scrapers
- Skylines
- city Scapes