New health foods company project.

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This customer received 143 logo designs from 43 designers. They chose this logo design from trufya as the winning design.
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Logo Design Brief
We need a logo for a new company in the health food products sphere named "Lēf core" we have a baseline logo that we would like some help refining and improving upon. The leaf is supposed to be an infinite leaf that is continuous in form, we would like the logo to be green. The logo should focus on the leaf first, the Lēf second, and finally the core. The leaf must be visible from afar and immediately recognizable. Some logos/branding we like are apple and Nike. We have some distribution already in place. YOUR WORK WILL BE SEEN and by a large audience.
Target Market(s)
Whole Foods or similar health food store customers. These people are health conscious, open minded, and looking for a product and brand they can not only trust but associate with their identity.
Industry/Entity Type
Commodity
Logo Text
Lēf Core
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- Helvetica
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo Text somewhere.The logo should focus on the leaf first, the Lēf second, and finally the core.
Nice to have
- The original vision, we like this logo but feel it needs improvement and a professional touch.
Should not have
- animals in logo.