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MURDERER'S BAY RUM - Premium Gold Rum Needs New Label
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This customer received 99 label designs from 20 designers. They chose this label design from Cheeky Creative as the winning design.
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US$400
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99 designs
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Label Design Brief
We would like a better label that we currently have for our Gold Rum that won the bronze medal in the 2003 Barbados Rum Fest. We have called it "Murderer's Bay Rum" as our distillery is based here in Golden bay, New Zealand. The first recorded siting of New Zealand was made by Abel Tasman and while anchored in the bay erupted in a terrible bloodshed with the natives. Abel Tasman and his crew fled without setting foot on land. See attached back label for more on this story or google it! We have only a few thousand litres of the award winning rum and once sold out intend to import rum from Barbados and continue to sell it as "Murderer's Bay Rum" so the award winning aspect will be lost. We do not wish to change the label at that time but instead simply use stickers on the bottles containing the award winning rum and once sold out of the award running rum continue without the stickers. I think that there is a lot of imagery to draw and that the name is great! We want to see it in all the cool bars and bottle stores in New Zealand and Australia. It will be a premium product but we do not want to use a bespoke bottle. I attach pictures of our existing bottle and label and also dimensions and specs of the bottle that we will be using going forward. The bottle is the "winch" bottle - see numbers 3 and 4 on the attached spec sheet. We will most likely use with a cork ie bottle 4.
Updates
We are looking for
something sophisticated, simple, sharp and striking for a premium product - not
too much colour but drawing on the potent imagery of the name of the rum -
think Pirates of the Caribbean, hidden treasure, maps.... but try not to
introduce too many colours - maybe even
just black and white with a touch of colour. Use no more than 3 fonts. Have a look at Kraken Rum and other Rum
labels. We want the ego driven young executives to want it. We want it to be cool to drink our Rum. Have a look at Kraken Rum as an example of a Rum label that works. Also, perhaps just focus on the front label and we can address the back separately. The front needs to include the name of the rum and 40% Alc/vol (and anything else that you think it might need - heck - you're the designers!
Added Friday, December 06, 2013
We've had a lot of designs in. Saddly most don't really work. I think it is important that you think about who we are selling to - up and coming young professional males (25-35+ - not really the 18-25 as they are not Rum drinkers), educated, intelligent, earn good money, the world is their oyster, they like to be seen in the right threads at the right bar drinking the right drink. Think of Brad Pitt. And the product - super premium - first class - best rum there is - and it won't be cheap! It's a tough one to nail - edgy and hip but serious. Tailored but not too tight and fussy. Classy but also a bit radical - that's why I say look at Kraken Rum. Not because of the label itself but because it is wildly different from traditional labels but strong enough to become classic. If you feel you know our target market and what they are likely to respond to you'll have an advantage.
Added Thursday, December 12, 2013
Project Deadline Extended
Reason: We have some great designs now - it seems that designers now really understand the brief. I'd like to add 3 week days to get it all wrapped up and pick a winner.
Added Friday, December 13, 2013
Target Market(s)
Up and coming professional males, 25-35, the cool cats who drink at the cool bars.
Industry/Entity Type
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must state: 40% ALC/VOL, Bottled by: Schnapp Dragon Distillery, 46a Commercial Street, Takaka, Golden Bay, New Zealand, bar code Must also have some embossing/texture on the label
Should not have
- See "Stolen Rum" - recently released - let's not look like them please.
