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Dean L. Forbes Logo Design Project
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This customer received 38 logo designs from 6 designers. They chose this logo design from Olisoft as the winning design.
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US$200
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38 designs
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6 designers
Logo Design Brief
DLF Logo Creative Brief
NEW DEAN L. FORBES LOGO
Graphic Designer: Design Crowd
Client/Founder: Dean L. Forbes
Marketing Strategist: Chris Tang
Deliverables
• Black and white DLF logo
• With and without Dean L. Forbes
• With and without tagline "Unleash Your Untapped Potential"
• Web Masthead
• Letterhead
• FavIcon
• Business Card
• Large logo that renders well for signage, for example
• PNG or Transparent logo – render in any color
• With and without ™ symbol
TIMING
• Brief approved: 2/26/2012
• 1st Layout of DLF logo: 3/2/2012
WHAT’S THE MAIN IDEA WE NEED TO COMMUNICATE?
Pure Excellence and Leadership coach, Dean L. Forbes, makes it simple to immediately improve your relationships, career or business. His proven success strategies help you unleash your untapped potential to create the life you truly want to live.
WHO ARE WE TALKING TO?
• Adults 25-49
• Professionals: White- and Pink-Collar (edgy, fashion-forward, beauty/hair salon professionals)
• 65% Female/ 35% Male
• Singles and Single Mothers
• Live in Top 20 US Cities
WHAT DO WE KNOW ABOUT THEM?
• Want to be inspired to take their game to the next level
• May be unhappy or unfulfilled, professionally or personally
• Burning desire for personal excellence, proactive leadership, effective communication, improving their relationships, career or business, reaching their potential, success, making more money, less work/more free time, empowering their staff/team/colleagues/family/children to be their best selves
• Strong interest in whole person concept, problem solving, personal power
• 75% use Windows (vs 10% Macs), however, 40% use iPhones/27% Android/23% iPad
TONE
• Simple
• Inspired
• Down-to-Earth
Updates
Project Deadline Extended
Reason: The reason for the extension is because I have been traveling for a week and have not been able to review all the logos submitted. We are confident that Olisoft will be the winner but want at least another week to make sure we make the right choice.
Thanks.
Added Friday, March 09, 2012
Target Market(s)
Adults 25-49 with 65% females and 35% males
Industry/Entity Type
Salon
Logo Text
DLF - Unleash Your Untapped Potential
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Ability to put in different colors
Transparent background