Iron Swell surf and strength training company logo design

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Logo Design Brief

I am starting a training company for strength and surf athletes alike. I need a logo design that implements both styles of our training - weights and waves!

I have already drawn up a rough sketch of what I want the basic design to be (an outlined wave that stretches into half of a barbell, encompassed by a circle). I have also attached additional photos of other more detailed logos that I would like to mimic (Groundswell Crossfit and the Vans US Open surf logos).

For colors, I would like one logo to be black and white, and another logo design with color (preferably a turquoise/bright blue and/or seafoam/mint green). I have attached pictures of t-shirts to give examples of the colors I am talking about.

Target Market(s)

strength training, strength athletes, gym, workout, weightlifting, surf athletes, surfing, wakeboarding, skateboarding, SUP, boardsports performance training

Industry/Entity Type

Personal Trainer

Logo Text

"Iron Swell Co." or just "IRON SWELL" and "strength x surf performance" ... if there is additional room and doesn't look too crowded, some other small text could be added in around the circle that says: "push / pull / lift / carry, wake / skate / surf /shred"


Logo styles of interest
Emblem Logo

Logo enclosed in a shape


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • LOGO MUST INCLUDE THE ORIGINAL WAVE AND BARBELL SKETCH THAT I DREW (see attached images). Must also have the company name "Iron Swell Co." or just "IRON SWELL" written in it as well as the "strength x surf performance".
Nice to have
  • It would be nice to see the additional text added into one version of the logo in small lettering somewhere: "push / pull / lift / carry" and "wake / skate / surf / shred". It would also be nice to see some additional detail added into the logo such as the lines and layering in the Groundswell CrossFit and Vans US Open designs (see attached images).
Should not have
  • Please do not try to make your own version of the wave/barbell. I want someone to draw an outline using their designing skills that looks exactly like the one I drew in my sketch (view the sketched photo with the blue line circling around the design). The only thing I would be willing to manipulate is adding in more detail to the wave and the barbell plates.

Files
Download all files - 3.9 MB
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Payments
1st place
US$120
Participation payments x 1
US$20
Total
US$140

Project Deadline
21 Feb 2018 13:58:14 UTC
Language

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