• €110

• 67 designs

• 31 designers

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Logo Design Brief

Logo for a new start-up. We are looking for a logo design that highlights psychology and the treatment of pscyhological challenges by means of online self-help programmes and online 1:1 sparring. Client will interact either with a psychotherapist, a computer or in most cases a combination of both.

Catch words/ ideas of communicating: Medical and/ or warm colors, elegant, simple, psychological well-being, psychotherapy, self-help, connecting through technology, healing and warmth.

I have experimented with something myself and attached a draft below. I like the capitalized font, font type.. Also the dotted line connecting clients. I feel it is incomplete and not catching what I want - particularly the health and warmth part. Can you make it a tad more professional or come up with something magnificent :) ? In the end I need an illustrator file with final design.

Target Market(s)

private and institutional clients

Industry/Entity Type

Health

Logo Text

teletreet

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• communicate both human warmth/ healing/ psychological health/ wellbeing and the technological aspect of remote connection.
• Highlight of "ee" (teletreet) to remind readers of the different spelling (..."treet" and not ..."treat")
• illustrator file for scaling
• Please look at the draft I have made and read my comments in the project description- they may help you understand what direction I am leaning towards.
• ....I trust your experience can make it right. Please ask if you have any questions.

Nice to have

• limited number of colors (e.g. two as in the draft). Atleast one color grey/ black.
• Medical colors or alternatively some warm colors signifying health and wellbeing. Feel free to use colors in the attached draft.
• Ease of scaling for different purposes (e.g. business cards, paper etc)
• Possibility to make it into a "black and white" watermark.
• ...as per above - I am no designer but I can tell a good design from a poor. You have pretty free hands to design something meaningful

Should not have

• ...don't exaggerate implied outcome of psychotherapy (e.g. super smiley faces etc. - let it be subtle or leave out this aspect altogether) otherwiae let your fantasy loose :)

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Files