• C$150

• 148 designs

• 49 designers

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Logo Design Brief

What I need: A logo design for a new e-commerce business
Business name: I Am Authentic
Tagline: Trusted and Pure Handmade Cosmetics

*Please note - My name is Amanda and I am the owner of Evocative Essentials; it is a very small and quaint apothecary retail shop located in downtown Midland, Ontario (Canada). I make a variety of cosmetics, including body butter, body scrub, body wash, body lotion, facial serum, facial crème, bath bombs, cream deodorant, essential oil blends, candles and more. These are all made by my own two hands. We've been trusted since 2014 and continue to experience significant growth, both in-store and online. Well, online sales aren't significant but they are increasing despite the crappy website we have.

I Am Authentic was created to provide a specialty product that is a step above what Evocative Essentials sells. I Am Authentic will have a product line consisting of 8-10 cosmetics that are organic, vegan and handmade using authentic, pure essential oils.

The name "I Am Authentic" was created with the concept of "I Am" by Eckhart Tolle. The "Authentic" component was added to include the type of essential oils used in the product and it was also added to enforce the idea that we are all authentic and aiming to be authentic in our lives.

Considering that Evocative Essentials has gained a strong, loyal following online and in-store, I would like to utilize it's strengths and have "I Am Authentic" connect to it somehow.

Target Market(s)

I am targeting women and men who want organic, pure, vegan cosmetics.

Industry/Entity Type

Health And Wellness

Logo Text

I Am Authentic

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Business Name "I Am Authentic"
• - Logo must be connected to Evocative Essentials brand. Visit www.EvocativeEssentials.com to see what the business is all about. While we are expecting the logo to be connected to Evocative Essentials, we also want it to stand alone. I Am Authentic is a separate business that will utilize the sales, relationships, customers and social media followers of EE.
• - Logo should portray: organic, vegan, authentic, pure, spiritual wellbeing, self-love, truth

Nice to have

• - Logo design options with and without tagline "Trusted and Pure Handmade Cosmetics"
• - Incorporate design trends to make it unique and stand out

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Files

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