• US$150

• 193 designs

• 53 designers

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Logo Design Brief

Bopps is a bar and grill located in small town Harvard, IL. Customers include farmers, business commuters (bar ls located near the metra train station), blue collar workers, and families. The bar currently features a sports theme and supports local school athletics. The high school is the the Harvard Hornets. He is in need of branding - starting with a new logo. The logo must grab customers attention & be noticeable along the main street. Logo style should feature:
1. Classic
2. Youthful
3. Masculine
4. Playful
5. Economical
6. Organic
7. A blend of abstract & literal

Colors: See attached - black or charcoal gray and muted gold (like the oil field asset sample I've attached) or possibly featire the muted blue and black logo I've attached. I'm open to suggestions too - whatever is the current color trend.

I've attached the front window of Bopps. So amateur looking. Must look more professional & welcoming. I've also attached some competitive logos for reference.

Bopps is known for it's burgers.

Target Market(s)

Farmers, Families, Commuters, Early to mid 20 year olds

Industry/Entity Type

Business

Logo Text

Bopps

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colors must be trendy, masculine, casual

Nice to have

• Owner wants the logo just to feature the name Bopps. I'm wondering if we should include the words "Bar and Grill" or "Food and Brews" in the logo?

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Files

Download all files - 3.9 MB