Regional Valuation Adjustments - displaying differences in US regions by equipment category
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This customer received 11 flyer designs from 7 designers. They chose this flyer design from disign as the winning design.
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Flyer Design Brief
We need a short flyer that illustrates how our business divides the country into regions, and for each region, how it differs from average across key equipment categories. Fairly straightforward, doesn't require a lot of fluff.
Target Market(s)
Construction companies and equipment owners
Industry/Entity Type
Construction
Font styles to use
Serif
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Header saying Rouse Sales - Regional Valuation Adjustments
- - Nice looking map (maybe half page?) showing the USA, divided into different colored regions (per the ppt document). Region breakpoints should pop a bit, maybe with negative space between them
- - Section for each region: Midwest, Northeast, Northwest, Southeast, Southwest, West)
- - Each section should show the 25 adjustment factors, organized by Category Group.
- - Show the adjustment factors as (1 - factor), so 102% shows as +2%, and 98% shows as -2%, with + or - sign included.
- - Show the factors as something more than just a number -- maybe a bar chart (above or below the 0 line, if its positive or negative)
- - Display the Global factor as "All Other" (do not use word "global"), and display it last.
Nice to have
- - Attached a sample flyer we have used in the past, could be used to guide look and feel
Files
Download all files - 2.4 MBXLSX
Copy of RegionAdjustmentsForMarch1 Friday, 16 February 2018 03:21:20
Friday, February 16, 2018
PPTX
20180208 GeoRegions Friday, 16 February 2018 03:21:20
Friday, February 16, 2018
EPS
Rouse Sales Logo Friday, 16 February 2018 03:30:19
Friday, February 16, 2018
JPG
Rouse Sales Flyer 201702 Friday, 16 February 2018 03:30:19
Friday, February 16, 2018
Payments
1st place
US$110
Participation payments x 3
US$40