Logo for Search Insight, Providing actionaable SEO insight and Reporting

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This customer received 153 logo designs from 54 designers. They chose this logo design from Black fox 99 as the winning design.
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Logo Design Brief
A logo is required for a new business called Search Insight
We provide pure SEO services for clients in the UK accross multiple sectors. We provide insights that customers each week that customers can use to make positive impact upon their search ranking.
The service is proactive and cost effective. We do not guarantee number one rankings but do guarantee improve search visability and increased traffic
The logo attached is something i designed but I wouldn't want this to effect the pottential designs. I personally don't like the logo or the font but is the best we have come up with so far.
The two logos attached to this project are just concepts.
The data analytics logo is OK, colors are good but doesn't really demonstrate the businesses.
It would be great if the customer could have an idea of the work we do by looking at the logo!
Target Market(s)
Small to medium sized businesses in the UK
Over a number of sectors
Industry/Entity Type
Marketing
Logo Text
Search Insight
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The ability to be used as a favicon
- Work in Colour and Monochrome
- Corporate design
- Strong mark
Should not have
- Script font
- Stock image style SEO images