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Identity Creation For An Umbrella Brand In Packaged Food Category
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This customer received 110 logo designs from 52 designers. They chose this logo design from arial 2 as the winning design.
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US$150
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110 designs
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52 designers
Logo Design Brief
Project Objective: To create a master brand logo for "Nepa Valley". The brand will have a wide range of food products like biscuits, cookies, rusks, cakes, edible oil, snacks etc. This will be a master umbrella brand, which will have some products (like rusk) directly under it, while some other will be sub brands (like cream biscuit for kids and crackers will be sub brands).
Communication Objective: The logo needs to convey the spirit of aspiration with in Nepal and must make a Nepali feel proud of the brand.
Philosophy: The brand is part of a group which has a vision of making Nepal a benchmark of global quality brands. It will offer high quality products at affordable prices owing innovation in business processes, and localised manufacturing.
Design Considerations: The logo must be suitable for food category. Color zone should be red, green, yellow. A simple symbolism/icon/mnemonic may be added.
Updates
A lot of designs are not in sync with the color scheme suggested (Red/Orange/Yellow + Green). Brief also clearly says we do not want mountains and temples. Once we filter entires basis these criteria, we are left with very few good quality designs. Also, a lot of designs are made with existing stock of mnemonics and symbols from logo creation websites. They are not ownable. So we would like to see a few more original designs before deciding.
Target Market(s)
Nepal
Industry/Entity Type
Food Production
Logo Text
Nepa Valley - Pride Of Nepal
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Relevance to food category. But no direct food symbol.
Nice to have
- Any element that can convey pride to Nepal
Should not have
- Sun, Mountains, Nepal Temple
