Logo / brand design for new consultancy business *

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This customer received 74 logo designs from 24 designers. They chose this logo design from logoguider as the winning design.
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Logo Design Brief
I need a logo design please! I am a newly set up marketing and content strategy consultancy business helping them to navigate the rapidly confusing and changing landscape to connect with their consumers to drive business success in a way that works for their business - just me at the moment but with a desire to grow by building a network of available brains from strategic thinkers to digital designers, content producers and PR professionals. The business will offer high flexibility to clients and any future employees with a belief in grown ups working with grown ups. I see a lot of my future employees being Mums who have left traditional corporate structures but still want to be involved in challenging projects. Hence the idea of work your own way...
I will be working with start-ups (I am an activator with SheEO and hope to work with some of these businesses) as well as large corporate organisations. I want to avoid a highly corporate look and to feel fresh, smart and open.
Target Market(s)
Start-ups, entrepreneurs and marketing directors / chief marketing officers
Industry/Entity Type
Marketing
Logo Text
Own Way Solutions
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A logo!
Nice to have
- Lock-up - potential to use / drop Solutions as a tag
Should not have
- I don't want anything green or blue