• US$150

• 289 designs

• 88 designers

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Logo Design Brief

We need a logo design for a new company/brand named "Resilience". We offer health supplements to people in the health, wellness, and active lifestyle space. This includes athletes, yoga enthusiasts, crossfitters, spa clients, runners, etc. Our inventory includes oils, creams/lotions, drinks, and other similar products. This logo will go on our bottles, containers, oil tinctures, and also on our shirts and hats.

We want this logo to be clean, chic, and classy. Imagine this logo on a bottle in an upscale spa or yoga studio. However, we also want this logo to be embraced by the hard core athlete who will want to wear this logo on a shirt, and our products will be sold at Crossfit gyms and given to professional athletes.

Something about the logo needs to be recognizable. Whether it's the "R" in Resilience, which then becomes the logo that goes on a hat, or possibly some type of separate logo that accompanies the word "Resilience", we expect this logo to one day be as recognizable as the Nike Swoosh! (That's kind of a joke, but hopefully not)

WE WANT OUR BRAND TO INSPIRE PEOPLE!

Please send questions our way!

Target Market(s)

Active lifestyle people. People would work out, do crossfit, are in the military, go to high end spas, etc. Our products are for both men and women.

Industry/Entity Type

It Company

Logo Text

Resilience

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The word "Resilience". We would like to see designs where the word Resilience is written in a way that is recognizable. Maybe the "R" turns into the recognizable feature such as the "M" (Golden Arches) in McDonalds. It's doesn't necessarily need to be the "R", I'm just using that as an example.
• We'd also like to see designs where the word Resilience is accompanied by a logo which can be put on shirts, hats, and our products. An example would be the Nike Swoosh.
• WE WANT OUR BRAND AND LOGO TO INSPIRE PEOPLE!

Nice to have

• As I've said, our products will be in world class spas as well as crossfit gyms. We want our brand to be embraced by both men and women (not too feminine or masculine), and we want it to be strong and classy.

Should not have

• Could you see all your friends wearing this logo on a shirt?
• Would you buy an expensive bottle of high quality product with this logo on it?
• Do you think this logo is awesome?
• If your answer is no to any of these, it's probably not right for us.