Car Czar Logo ReDesign
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This customer received 25 logo designs from 6 designers. They chose this logo design from allegra creativa as the winning design.
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Logo Design Brief
Revamp on original logo design. Use better color scheme and make it look less like "clip art".
Use same concept of cartoon character, but make him where a suit and tie and not a toga like gown.
remove gem stone, and get rid of effects on finger. Open eyes.
make him bald, like Mr Clean.
-all-knowing figure, go to person with all the answers.
-do not make him an older guy like Ask Jeeves.
-Same sharp characteristics, with more swag.
Updates
uzs Mr Clean age looking- look at new file image of Mr clean and use that as an example of logo uploaded
no legs, no sitting, just upper torso and arms. keep finger up and hand on coat.
bald head.
let's use the circle like sphere from new uploaded example but where it says Mr. Clean, put Car Czar.
In the circle where it says "performanc" on top part, use "Certified Honest", except split the words with the head of the top of the car czar head in the middle (like Mr Clean example) on the bottom half of the ring, use "Auto Advice" instead of "car wash"
Added Friday, February 24, 2012
I'm considering having more fun with the cartoon guy, let's see how we can make the character funny looking. ie. Big head, little body, big eyes, whatever you think is funny :)
Added Sunday, February 26, 2012
Project Deadline Extended
Reason: Still looking for more ideas
Added Thursday, March 01, 2012
Project Deadline Extended
Added Monday, March 05, 2012
Target Market(s)
People who need to sell or buy used cars
Logo Text
Car Czar
Logo styles of interest
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- One hand holding inside suit coat, the other with finger pointing #1
Smiling Grin (similar to ask jeeves image on file)
Bluue
Should not have
- dollar signs, car image, same colors as original logo