• US$150

• 49 designs

• 15 designers

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Logo Design Brief

We need a logo design for a new lifestyle company. Name of company is "More F.U.E.L. Please!" F.U.E.L stands for Fun, Unique Empowering Living. The company's goal is to create and organize activities and events that engage people in adding more Fun, Unique, and Empowering elements into their normal lives. Adding fresh, vibrant, and new experiences to one's everyday lives and/or routines. The company's core vibe is FUN! I would like the F.U.E.L to be pronounced in the design if possible either as the acronym FUEL or the words broken out with the first letters standing out. "Please!" brings out the kid-like, playful nature of the company. A preliminary mock up used a "flame" as a symbol (see attached). We believe most have a deep "burning" desire to live more robust, evolving, fun-filled lives... but life sometimes gets in the way of that. So the flame represents that. And then adding "F.U.E.L" to it feeds the desire. Maybe a colorful flame or another symbol or picture that communicates vibrant energy (The sun, electric, etc). I DO NOT want it to give a pyro feeling though. Maybe something pouring out the F.U.E.L elements. As the company is adding these things to people's lives. Or a design using the words that give that feeling. Final design should be clean and professional (fun, bold, simple) and communicate a lifestyle of fun, unique, and empowerment. I have attached some samples of color schemes/styles

Target Market(s)

Adults 25-45

Industry/Entity Type

Events

Logo Text

More F.U.E.L Please! (Optional) Tagline: "Fun Unique Empowering Living"

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Sunday

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Professional
• Fun and clean vibe
• Promote vibrant energy

Nice to have

• -Word elements falling into/onto something... playing out the more please
• - colors noted below
• - maybe a match using the exclamation

Should not have

• Reds

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Files

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