• NZ$150

• 151 designs

• 37 designers

---

Logo Design Brief

We run school camps and provide outdoor education for young people (aged 13 to 18 years old) in New Zealand. We need a new logo that is modern and youthful. This logo will set the theme for our re-branding.

We are called Perry Outdoor Education Trust, but often shorten our name to POET. We are a non-profit organisation and work with disadvantaged youth.

Our website address is www.poet.org.nz

Our trust themes include nature, education, camping, the outdoors, the environment, youth

Target Market(s)

We want to attract the attention of sponsors & raise our profile (all ages), but our work is with youth (aged 13 - 18)

Logo Text

POET or Perry Outdoor Education Trust or Perry Outdoor Education

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• We want something fresh, modern & simple that can be easily adapted across print, web and other marketing collateral (i.e. t-shirts).
• A logo that can easily be adapted to single color or B&W that would be ideal.

Nice to have

• Our current logo uses the color purple, that reflects our founding trust, but we would like to move away from this color - we would like to see designs that perhaps use green and/or blue (to reflect the environment) but can incorporate these with any other colors you wish (no more than 3 colours in total).
• Our current logo includes three mountains - this also reflects our founding trust, whose logo includes three lines. A new logo could possibly include three elements to continue this theme.

Should not have

• Our byline 'Growing Good Citizens' that is included on our current logo, should not be included.

---

Files