• A$420

• 309 designs

• 125 designers

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Logo Design Brief

Hi we need a logo design for a new health supplement company. You can see the initial ideas about branding and colour here at https://www.pumaperformance.com/

Here are some other guiding thoughts on logo.

Incorporate some part of the puma into the words or the logo image.

Brand Messaging: Clean, Natural, Vitality, Energy, Organic, Trusting, Safe, Powerful, Reliable, Effective.

Colours: Will consider all colours but likely to select blue and white/black theme. Possibly a little bit of green to represent the organic message. Our products will be in white bottles with light labels so it must look good against a white background. Note the blue on website above: #496081 (however happy to see other colours if you think better)


Design Ideas. Will consider all options however have thought about ideas that incorporate part of the puma animal into the logo image or words - not necessarily the whole puma.

Also note that the platinum range of products also create an aphrodisiac effect so there may be a way to incorporate a feminine puma theme to it. This is not critical and the first series of brand messages listed in the 'Brand Messaging' list are far more important.

Also like the idea of water and flow being incorporated into the design. Again, happy to consider all options though.

New comments from client:
narrative is blurring the lines between food and medicine, incorporating social groups from both areas;
The production will incorporate modern scientific techniques from the farm gate to the customer’s door to deliver the freshest product (again a food concept not normally associated with vitamins or supplements).

Target Market(s)

Men in their 40's and 50's experiencing stress from work and family demands. However, it may be their wives that decide to get these for them so should not isolate women. Plus there is a female version of the products as well as for men.

Industry/Entity Type

Health And Wellness

Logo Text

Puma Performance. Eat Well. Feel Powerful. Live Free.

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Will consider others but must be clear.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Has to be facing towards the RHS
• Italics are like a verb or action in motion moving forward – I like that for any font

Should not have

• We are wary of a 'LEAPING' puma being incorporated in the design as there are prominent brands PUMA in clothing and fuel industries that already use a 'leaping' puma. Hence why 'part' of the puma might be a good option.
• No teeth
• No whole animal