The Borneo Quail Company Packaging Design

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Packaging Design Brief

The Borneo Quail Company ( TBQC )are breeders and producer of organic
quail meat and eggs. We also have a restaurant with the same name which focuses aswell on quail produce. We been in the local scene for almost 4 years and we are the first commercial quail farmer in Borneo (Sabah, Sarawak, Brunei).

- Design Specifics:

- The packaging dimension is 15 cm ( L ) x 15 Cm ( W ) x 10 Cm ( H).
- The packaging is a box type , moisture barrier , 0.8 Micro , Square.
- We would like the design to consist atleast 80% colored with design and a
20% window ( non-printed/colored ) at the front and back of the packaging
to showcase the meat.
- Style preferences -The Belly ( pls refer attachment )
- There needs to have an element that depicts borneo ( non animals or
humans ) probably from the Logo design

3 Design = 3 flavors.
Design Concept :
-Front: Borneo+ Quail+Organic+Farm Fresh
-Back: Product info etc barcode

Target Market(s)

- Consumption of quail produce in Borneo is at its infant stage , hence a
need to educate consumers on the benefits of quail meat is required via the
packaging.
- We would like to reach families / and same time introduce quail meat to
those who are new to it as an alternative food source.


Font styles to use
Decorative

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Should not have
  • No other animals/humans apart from quail.

Files
JPG
Belly Tuesday, 30 January 2018 07:04:43
Tuesday, January 30, 2018