Lanz Collection new label design.

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This customer received 14 label designs from 8 designers. They chose this label design from PRG as the winning design.
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Label Design Brief
Lanz needs a new image that communicates quality, authenticity and modernity.
Our marketing strategy is based on competitive price and good quality.
We need the design shown below (8 wines):
1. Spanish red wine
2. Spanish red wine
3. French red wine .
4. Chilean red wine .
5. Argentine red wine .
6. Mexican red wine .
7. French red wine.
8. Italian red wine .
One base design with 8 variations and colors ... we what the Nespresso line of wine per say. Or another good example is the Vitamin Water line.
Updates
Justo to clarify an important issue: we need a new LABEL not a new logo. You can find the logo file (lanz logo 2013-grid) on the proyect. Thanks!
Added Friday, November 29, 2013
Target Market(s)
Premium shoppers from wine want quality and design.
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The new logo *Find it on the files. *
Year of production.
Type of grape.
Country.
Region.
Bottles preferably with the traditional silhouette of 750 ml.
Label size it´s up to you.
Nice to have
- I uploaded some examples of "line products" , this is what we are looking for to have in Lanz Collection.