Logo for established upscale professional counseling/therapy business: "Baton Rouge Counseling"
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This customer received 296 logo designs from 89 designers. They chose this logo design from dharlan as the winning design.
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Logo Design Brief
Need a creative, modern, professional logo for upscale counseling business. Would like the color scheme to be similar to the existing one (batonrougecounseling.net), but modern, unique, subtle, conservative, clean, and memorable. We are an 8 year old business doing a complete branding and revision of our logo, website, business cards, and letterhead. Need a graphic/icon that integrates and combines smoothly into the business name text "Baton Rouge Counseling" but that can stand on it's own and will be recognized and trademarked. The new logo will be showcased on a completely new website design. Will also be using actual letterpress business cards, so prefer depth and the "imprinted" look with some minimalism. Use the color palette attached below (and possibly a sunflower) to see what you can come up with, but feel free to work outside those specs to create your own unique logo (no green, please). We are looking to communicate confidence, uniqueness, creativity, and definitely the "wow" factor. Nothing cliche, nothing cartoony. Any questions, please ask. FINAL DAY OF PROJECT IS HERE!
Updates
Would prefer the graphic/logo to be on the left side of the name Baton Rouge Counseling, or incorporated into the lettering itself, but not on top of the lettering.
Added Sunday, January 28, 2018
Need extra days to review
Target Market(s)
Upscale clients, professionals, doctors, lawyers, business professionals.
Industry/Entity Type
Professional Service
Logo Text
Baton Rouge Counseling
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- ARS Marquette Bold
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Unique graphic/logo design, blended creatively but boldly into a stunning design with business name text so as to instill confidence, uniqueness, and memorability. Design must capture the essence of professionalism and a "boutique" and modern branded feel. Prefer the graphic/logo to be on the LEFT of the lettering "Baton Rouge Counseling" not on the top.
Nice to have
- Something "outside the box". Something different or unique that doesn't detract from the overall simplicity of the design. If it can be done---minimalism that portrays all the aforementioned characteristics. Need something that will look great on LETTERPRESS business cards, letterhead, and a website.
Should not have
- No cartoony, balloon, exaggerated, or overly large logo styles, nothing "basic" or cliche.
- NO GREEN! ;-)