• A$400

• 100 designs

• 27 designers

---

Logo Design Brief

We need you to make our company Radical Love radical again!

We're one-part creative agency, one-part production house. Our company is all about creative video ideas for brands and businesses for distribution on social platforms like YouTube and Facebook. We've been doing it for a few years now and the time has come to update the company logo!

We want something radically new that oozes creativity and bold thinking.

We currently want to explore the graphic style of tattoos, etchings and hand-drawn originality. We want some artisitic quality to our logo, not just another boring piece of bold colour and shape. We've attached some examples of the existing logo and

You don't have to use a heart shape in the design. We don't want to look like a dating agency. We're funky guys with bad-boy attitude.

To give you a sense of our company, here is how it would be described if it were a person:

"Radical Love is the new kid on the block. His room is full of the latest gadgets as he loves being on the innovation edge. He downloads all his entertainment (and sometimes pays for it). He is seen at trendy new cafes but knows how to make a great gourmet pizza. He dresses sophisticated, but casual with creative flair. He loves bright colours. He will talk to anyone with something original to say. He’s funny and cheeky, liked by both the nerds and the bullies. His comments are usually insightful and informative. People love him and so do their parents. He is confident and friendly with strangers, and is well-spoken and adaptive in conversation."

So get creative and crazy! We're open to everything from radical new ideas to conservative tweaks of the existing logo.

God speed.

Target Market(s)

Businesses seeking creative ideas and script production.

Industry/Entity Type

Entertainment

Logo Text

Radical Love

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• A sense of fun, creativity, originality.
  
  The ability to be clearly visible on white, grey and black backgrounds (showing examples of this would be favourable).

Nice to have

• How would the logo sit in landscape and portrait presentations?

Should not have

• Don't incorporate film/video icons/cliches in the design (such as cameras or lenses or filmstock). We're about creativity and original ideas more than the production side of filmmaking.
  
  Although we have love in the company title, don't be bound to heart shapes and love-cliches (although this isn't a strict "do not have"). WE ARE NOT A DATING AGENCY! We are "love" in the sense of popularity, rather than affection. Play with the heart shape if you like, but do something radical with it! If you are going to use a heart shape, please use our existing "heart shape on side with holes"

---

Files

Download all files - 1.8 MB