Logo needed for new SaaS tech advisory firm

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by Project Owner on Tuesday, January 30, 2018

Hi guys, we've seen some cool designs and the more subtle Australian references are the ones we're leaning toward.

To give everyone insight into what we think is working the best:
1) Simple modern font in the style of Helvetica, Berlin, Futura, FF Din, or Proxima Nova
2) subtle imagery - nothing loud, and incorporated into the textual part of the logo. A couple ideas we've been playing around with:
a) the southern cross, as pixels (subtle digital imagery representing aus)
b) an allusion to a sea shore
3) We haven't liked any designs that are busy with lots of lines or shapes
4) We generally prefer 2 colors or less, (with one or two exceptions that take more of a multi-color approach). Colors we like are dark blue, turquoise, greens, and shades of blacks

Thanks and look forward to seeing some more iterations!


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