Therapy Marketing School Roadmap

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This customer received 30 logo designs from 17 designers. They chose this logo design from MOH Studio as the winning design.
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Logo Design Brief
Design 4 logos to identify the 4 key stages of our process.
Please refer to my design for guidance.
I used stock images and am briefing you to design our own unique symbols.
These will be used in multiple pieces of content and need to be bold and simple.
Please see www.therapymarketingschool.com and our FB page for reference.
Target Market(s)
Therapists. Mainly female aged 45-55.
(our company Therapy Marketing School teaches teaches therapists how to market their businesses and get more clients) Our members include hypnotherapists, psychotherapists, kineseologists, massage therapists, nutritional therapists etc.
Industry/Entity Type
Hypnotherapy
Logo Text
No text (symbols only)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- No font required
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 4 logos to cover our 4 stages which represent:
- FOUNDATION (bricks)
- GROWTH (arrow)
- THRIVE (sun)
- FLOURISH (tree)
- Must use our 4 colours :
- Purple 80225f
- Pink af1685
- Yellow f2a900
- Green 298236
- Must look consistent in style (ie they are a set of 4)
- Must be circular
- Must complement existing logo
Nice to have
- Suggestions for where text can be used OUTSIDE the symbol
- FOUNDATION / GROWTH / THRIVE / FLOURISH
- Use Helveticish or LEAGUE SPARTAN
Should not have
- New suggestions for symbols to use ie use bricks/arrow/sun/tree.
- Shape other than circular.
- Any other colours.