• A$150

• 176 designs

• 45 designers

---

Logo Design Brief

We are launching a group of websites that will guide people through the tricky world of online gambling using cryptocurrencies. We are on the gamblers' side!

We provide gamblers with expert reviews of gambling sites, so they know who they can trust, and which sites will be best for them.

We need a logo to be shown on our websites (which are about to be developed) that represents us to our customers the way we want to be seen.
Guidance for designers:

The logo should:
- present us as knowledgeable experts
- relate in some way to gambling and/or cryptocurrencies
- Relate in some way to he word Sherpa (perhaps highlighting the fact that these remarkable people are expert mountain guides in the Himalayas)
- be usable across multiple sites with slightly different names (explained below)

The logo should not:
- be too corporate (we're not a bank or some accountants)
- represent Sherpas in any way that could be considered disrespectful

The logo does not need to be too literal. "Sherpa" could just be a mountain for example.

We are creating multiple websites with very similar names: including cryptocasinosherpa.com and cryptosportsbooksherpa.com so the logo needs to work across all of them. Therefore we want a logo that can work with any number of variations to the middle word in our URL.

All colours are ok, although it should be able to work on a white background.

Target Market(s)

Men aged 18 to 35. Gamblers. Early adopters.

Industry/Entity Type

Gambling

Logo Text

Crypto Sherpa (see detailed description)

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.