• €110

• 326 designs

• 81 designers

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Logo Design Brief

Logo Contest Brief „Swiss Private Office”

Our company is a fintech. We develop expert advisors (= “robots”), meaning software that allows fully automated trading of a client´s investment. Customers of expert advisors are mainly (private) people investing their money into the stock market, the foreign exchange market or even crypto currencies.

We are based in Switzerland. This is a huge value added when it comes to building up trust with clients. People using our software believe in high, stable returns on their money invested with low risk. So the customers in our target market are above 30 years of age if not above 40.

We need a logo for our company named “Swiss Private Office”. In this contest we expect
1. A logo “Swiss Private Office”
2. A matching symbol (the logo can be used with or without the symbol)
3. A tagline
4. Logo should look great in 4c as well as black-white

Target Market(s)

Customers of our services are international and maybe in Europe as well as Middle East or Asia. The private investors are above 30 years of age if not above 40.

Industry/Entity Type

Financial Service

Contact Information for Business Card

Dr. Miroslava Polreichova

Mobile: +41 78 752 19 04

Swiss Private Office Technology GmbH
Alte Steinhauserstrasse 1
6330 Cham/ Zug
Switzerland

Logo Text

Swiss Private Office

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. A logo “Swiss Private Office”
• 2. A matching symbol (the logo can be used with or without the symbol)
• 3. A tagline (the text will be varied, eg. "extraordinary returns"
• Clear font without serifs
• Masculine, upmarket
• Serious and professional
• A design suggesting stability, trustworthiness, instill confidence and display the company´s integrity in how we conduct business
• Modern design but still timeless
• Think outside the box – maybe the three words are not in one line

Nice to have

• Maybe very minimalistic (but still readable) – see examples attached

Should not have

• Old school design
• Too conservative/ too much mainstream
• All too fancy
• All too multicoloured
• No “sweet colours” like pink
• No Swiss flag or cross
• No mountain or landscape related symbol
• No Dollar notes or Swiss Franks or similar

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Files

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