Logo for Smith & Mclaren company

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This customer received 124 logo designs from 48 designers. They chose this logo design from him555 as the winning design.
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Logo Design Brief
Design a logo for a modern chic company that has an African twist. So far, the designs that have impressed us the most are the ones that have used African animals or African trees and rivers.
It needs to be simple and original so that the company is not only identified by the words but also the symbol/object.
Keywords to imagine are:
Africa, Zambezi River, trees, green, leaf, sunset, wild, life, safari, veld, bush
Updates
Hi
We have reviewed all the designs and really like some of your ideas. However, we would like you to not base the design on the furniture aspect of the business but rather just get creative with producing an African feel.
We also want the logo to have an object that it can be represented by without the words "Smith and Mclaren". The object must be simple and original and resemble the connotations that go with the African bushveld and growth.
Please review your designs and resubmit using this new information.
Thanks
David
Added Wednesday, December 04, 2013
Industry/Entity Type
It Company
Logo Text
Smith & Mclaren
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- African feel, simple
Should not have
- Cluttered space