Global edutech start up in virtual reality requires re-brand
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This customer received 126 logo designs from 37 designers. They chose this logo design from usman-ilyas as the winning design.
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Logo Design Brief
Originally specialising in 'diversity' content for large organisations, our virtual reality learning app is expanding to include all kinds of human interaction and soft skills training. The name of our app will change from Diversifly, to BeingVR, to reflect the focus on people and performance, and Human Beings (as opposed to robots that will also play a large part in the workforce in the future of work). A logo that is futuristic and can visually convey people training, and VR would make sense, but we could be equally as impressed with a simple but funky font. I like the idea of using an abstract mobile VR headset on it’s side to make a B. The colour palette currently consists of turquoise, grey and black and white - but open to new suggestions and a more colourful and fun approach to the learning and tech brand. Yellow is my favourite colour. Suprise me.
Target Market(s)
Human Resources, learning and development and innovation departments of Large organisations
Industry/Entity Type
Education
Logo Text
BeingVR or beingVR
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Futuristic and creative inspiring feel
Nice to have
- B as VR goggles on the side